I’ve led digital strategy in agency, airline & hospitality verticals with a strong understanding of the online travel space. Agency side includes a comprehensive digital focus across brands within auto, finance, retail, telecom, oil & gas, & tourism.

Lets speak geek

Always up for a coffee chat
Being new to Toronto, I'm interested in networking and finding like-minded professionals in the digital space.

My Day

Work and Travel
I work full time as the Director of Global eCommerce Marketing with Four Seasons. I travel quite often and try to attend relevant conferences and functions when I can.



- Digital Strategy 
- Thought Leadership 
- Web Analytics 
- Search Engine Optimization 
- Social Media Marketing
- Speaking Engagements
- Attribution Modelling 
- Search Engine Marketing
- Email Marketing 
- Reputation Management
- Channel Optimization 
- UX & Conversion Optimization 
- Affiliate Marketing 
- Influencer Strategy 
- Omni Channel Strategy 
- Meta Search Optimization 
- Emerging Media 
- Mobile eCommerce
- A/B & Multivariate Testing 
- Content Marketing 



I am currently active in speaking engagements and partnerships.

My last speaking engagement was at the World eCommerce Summit in Berlin, Germany in February. My next speaking engagement is at the NG Ecommerce Summit in Atlanta, Georgia in October followed by Digital Travel Connect in Versailles, France in November.

References & Experience

Throughout my career...
I have had the privilege of working with some of the best and brightest leadership across the digital landscape on large scale digital and marketing projects.

Testing & Experiments

Constantly testing everything
Split test. Learn. Optimize. Repeat. My ambition is to evolve evergreen campaigns into achieving the highest conversion rate possible. Have an idea? Lets chat.