Recent Posts by mikehoyles

Rapid Adoption Rates in Today’s Digital Economy

Measuring the right balance in your time to market The right product hits today's digital market place like wildfire. Tinder. Snapchat. Pokemon Go! While this sort of rapid adoption rate is unprecedented and truly never quite expected, it's not uncommon for an app to get 50,000 to 500,000 downloads in a matter of weeks or…
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Defining Digital Success

Learning to look past last touch attribution It's very surprising the number of mainstream organizations in 2016 who still measure success, and budget accordingly, based on looking at a single metric through a fixed lens: revenue via last touch attribution models. With my crystal ball left in my sock drawer I'm going to go ahead…
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Social’s Revenue Funnel

Understanding the Linear Lifecycle to Highlight Social Media's Place in the Revenue Funnel Does social media have a place in the revenue funnel? As surprising as it sounds in today's digital marketplace, it depends on who you ask and how you look at the data. If you ask me, and Digital Travel Connect did, so…
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Evolving SERPs Increasing Need to Bid on Brand

Search Engines and Social Sites are Becoming "Pay to Play" Platforms Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent vestibulum molestie lacus. Aenean nonummy hendrerit mauris. Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi nunc odio, gravida…
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