Recent Posts by mikehoyles

Success is the Sum of Your Efforts

I have that written on my office wall, and I truly believe it. Success is the sum aggregate of all the little things you do each day that progresses you forward toward a larger goal. Goal setting is important - paramount, even. But stretch goals over the course of a calendar year can often feel…
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Rapid Adoption Rates in Today’s Digital Economy

Be Prepared, Be Responsive, Be Scalable As a numbers-guy, this is one of my favorite topics to speak on. It may be noted as "a good problem to have", but once your website (/app) gains traction and mass adoption - are you ready? If your website (/app where applicable throughout) is not responsive - in…
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Defining True Digital Success

Success looks differently for everybody. Success in today's digital environment should be based largely around analytics - the data. It is no longer "digital marketing", rather simply marketing in a digital world. The agility of today's tools and platforms combined with the intelligence of analytical tools eliminates most of the guess work when determining what…
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Evolving SERPs Increasing Need to Bid on Brand

Aliquam dapibus tincidunt metus. Praesent justo dolor, lobortis quis, lobortis dignissim, pulvinar ac, lorem. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Praesent vestibulum molestie lacus. Aenean nonummy hendrerit mauris. Phasellus porta. Fusce suscipit varius mi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla dui. Fusce feugiat malesuada odio. Morbi…
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