Category Archives: Digital Marketing

Rapid Adoption Rates in Today’s Digital Economy

Measuring the right balance in your time to market The right product hits today's digital market place like wildfire. Tinder. Snapchat. Pokemon Go! While this sort of rapid adoption rate is unprecedented and truly never quite expected, it's not uncommon for an app to get 50,000 to 500,000 downloads in a matter of weeks or…
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Defining Digital Success

Learning to look past last touch attribution It's very surprising the number of mainstream organizations in 2016 who still measure success, and budget accordingly, based on looking at a single metric through a fixed lens: revenue via last touch attribution models. With my crystal ball left in my sock drawer I'm going to go ahead…
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